Benihana Case Study

Marketing Management Class Notes 1/16/13 Markets: * Consumer market—B2C * Business market—B2B * Global market (? ) * Not-for-profit market—must have higher revenues than cost to survive * ex: health-care: hospitals need 7% more revenues than expenses to survive * Government market Core Concepts: * needs, wants, and demands * segmentation, target markets, positioning * offerings and brands value and satisfaction * relationship marketing * marketing channels * supply chain * competition * marketing environment Marketing mix—4 Ps * Product—good, service, idea, experience, place, person, etc. * Price—above, at, or below market * Place—retail location, channel of distribution * Promotion—advertising, personal selling, sales promotion, PR/publicity Shifts in marketing management: in past: marketing does marketing; now: everyone does marketing * organized by product units; now: organizing by customer segments * using many suppliers; no w: using fewer suppliers who are partners * ex: Wal-Mart and Procter & Gamble pampers—no longer places orders for pampers; now P&G brand manager manages Wal-Mart shelf of pampers * emphasizing tangible assets; now emphasizing intangible assets * building brands through advertising; now building brand through performance and integrated communication * good experience=tell 5 other people; ad experience=tell 9 other people * now even more permanent with online ratings * shotgun (dispersed) v. rifle (accurate) * avoid shotgun (avoid developing product/service that would appeal to everybody) * relying on old markets; now uncovering new markets * focusing on profitable transactions; now customer lifetime value * major goals of increasing revenue and market share v. now: must be responsible for return on marketing investment (ROMI) * local; now glocal (local and global) * focus on shareholders; now focus on stakeholders What do marketers do? develop marketing strategies and plans * generate/collect marketing info (research) * connect w/ customers * develop market offerings * build brands * delivery and communicate value * create long-term growth * ex: ivory 1879 and still going New Marketing capabilities: * use of internet for info and sales * easily gather info about: * customers, prospects, markets, competitors * social media * facilitate and speed communication w/ customers * personal marketing (thru email) * mobile marketing for customers on the go * mass customization * bit of an oxi-moron * ex: Levi’s jeans made to size measurements use internet internally and for other than marketing Evolution of the Marketing Concept * Production Concept—production efficiency, low costs, mass dist. ; consumers want the most quality, performance, or innovative features (more, better, faster) * Stool made in cottage industry—individuals made them at home w/ tools on handindustrial revolution—factories, standards, conformity, production concept emerged * Selling Concept—consumers will buy only if the company aggressively promotes/sells these products * Too many stools produced and no one is buying themhow to sell them? must aggressively sell and advertise * Marketing Concept—focuses on needs/wants of target markets and delivering value better than competitors * Quit making stools that people don’t need or want; * must determine how many stools the customer wants first before making them * The Marketing Concept’s—Three Pillars: * Customer orientation * Integrated marketing effort** * Table 1. 1 on p. 23 * integrated w/ other departments b/c marketing interacts w/ customers * Emphasis on profitable sales (not all sales are worth pursuing) * Pillsbury Ex: 1. We make flour†¦how do we make the flour faster and better * 2. We sell flour†¦hired sales people and started advertising * 3. What do customers want that has flour in it—expanded product lines †¦Burger King— hamburger buns, pie shops, refrigerated dough products Ch. 2: Developing Marketing Strategies and Plans * Value—the totality of features and characteristics of a product or service compared to its costs * Determinant of Cust0mer Values: * Customer perceived value * total customer value * Image value * Personal value * services value * product value vs. total customer cost * Monetary cost * time cost * energy cost * psychic cost * in mind—instantly assessing value and weighing it against cost Creating value: * satisfy needs * more than one org * functions of marketing creates value Generic value chain—link in chain consists of: * Primary activities: inbound logistics, operations, out-bound logistics, marketing and sales, service * support activities: firm infrastructure, HR management, technology development, procurement (purchasing) * margin-includes profitability Ex: Levi Jeans Value-Delivery Network: Dupont fibersMilliken fabricsLevi’s apparelSears reta ilcustomer * each is a link in the value chain When value is not provided: * lost sale * lost customer—CLV (accounting for the number of years person would have been a customer) Competitive Advantage—something a co. has that no other co. has * achieved through: * 1. core competencies—source of comp. advantage, application in wide variety of markets, and difficult for competitors to imitate * 2. distinctive capabilities—excellence in broad business practices * involve multiple levels of people ex: ability to innovate, ability to understand your customer, understanding the market Marketing goal=competitive advantage * must be something significant to customers * important in a variety of markets * difficult to imitate Strategic planning: * Corp. Mission * â€Å"Marketing Myopia†Ã¢â‚¬â€see close but don’t see far away; * Railroads thought they were in the railroad business, had they realized they were in the transportation business they could have expanded line to auto or plane * What business are we in? * growth opportunities * growth matrix * SBU—Strategic Business Unit * Resources—S/W Assessment—O/T * goalsstrategies to achieve goalstactical plans to achieve strategies Good Mission Statement * ex’s in the book: Table 2. 5 * identify: * target customers and markets * principle services delivered * org. philosophy * desired self/public image * Mission statement—what the co. does; Vision statement—hope for future Goals and Objectives: * goals—umbrella; hierarchical (at different levels) * provide broad direction * objectives—SMART * Specific * Measurable * Actionable * Realistic * Time bound—for marketing plan, usually a year * for new product, maybe 6 months Porter’s Generic Strategies: * 1.Overall cost leadership—low cost provider; can make stuff at the lowest cost (will have higher margins and more choices) * 2. Differentiation—develop competitive advantages that are diff. from competition * Focus—segment; * niche market focus that has either overall cost leadership or differentiations Ansoff’s Product/Market Expansion Grid: | Existing products| New products| Existing markets| Market Penetration * advertising, lowering price, increasing sales personnel, * take existing pie of market share and try to get bigger piece of the pie | Product development| New markets| Market development * ex: co. hat made lawnmowers B2B (golf courses) decided they could sell those lawnmowers to consumers | Diversification | Boston Consulting Group’s Growth Share Matrix | Relatively high market share| Relatively low market share| High market growth rate| Stars| Question marks (aka problem children—don’t know how they are going to turn out)| Low market growth rate| Cash cows—products you’ve had for a relatively long time but they have slow growth Ex: Coke for Coca-Cola| Dogs| Implementatio n—plansEvaluation and Control: * Set objectives (to be measured) * measure performance against objectives * understand deviations—why didn’t you achieve what you set out to achieve * set new objectives Marketing Plan Parts: * Exec. Summary * Table of Contents * Situational Analysis: External Analysis * Situational Analysis: internal analysis * SWOT critical success factors * Goals/objectives * Strategy—4 Ps * Action programs * Financial implications * Controls Case Analysis—slides being sent via email

Character analysis of Myrtle and Daisy in “The Great Gatsby”

Two of the main characters in â€Å"The Great Gatsby† are Myrtle and Daisy. There are definition connections between Daisy and Myrtle. For instance both of them are unhappy with the person that they are married to. This is because they are both in love, in different ways, with Tom. Myrtle attempts to appear as a high class citizen but the reader notices that there are many holes in this disguise. Myrtle wishes to emulate the appearance of a high-class citizen but the reader see a clear disparity between her ideal vision of herself and reality. Myrtle does not have the figure of a high-class woman. She is neither skinny nor beautiful. † †¦her face contained no facet or gleam of beauty†. Unlike Daisy Myrtle is not a physically attractive person. The book makes reapeated references to her being â€Å"stout† or â€Å"thick figured† All of the high-class people that live on East egg come across as physically attractive. This quality comes though very clearly in Daisy. Myrtle clothing is one of the ways that she tries to project this upper class image. At one point in the book she changes her clothes three time in one chapter. This repeated changing of costume is her attempt to be seen as though she os wealthy and can afford to have many different dresses. The material that her dresses are made out of is also very expensive and this is one of the ways that the author makes it look like she is attempting to emulate a wealthy status. This contrasts with Daisy. She displays all of the qualities a high-class person that would inhabit East Egg. She is attractive and wears expensive clothes as if they are an everyday item. â€Å"I like your dress remarked Mrs McKee†¦Its just some old crazy thing. she said I just slip it on when I don't care what I look like† Myrtle attempts imitate this my wearing expensive clothes and saying that she doesn't think much of them. They also dress in different ways Daisy wear mainly white while Myrtle dresses with more colour. Myrtle says this in order to keep up her image of being rich. The reader can observe a noticeable disparity in the myrtle's environment when compared to Daisy's. This is principally due to the difference in wealth that they have. Myrtle live in an old dusty house that doubles as a garage that here husband runs. This is located in the valley of ashes with is described as â€Å"†¦a fantastic farm where ashes grow like wheat into ridges and hill and grotesque gardens.† From this description, it is lucid to the reader that the valley of ashes in an undesirable and unsightly place to live. There is a reason that they the author has chosen for Myrtle to live in such unpleasant surroundings. It could possible be because it her soundings reflect the way in with she uses people in order to climb the social ladder. This is in sharp contrast with Daisy who has a â€Å"cheerful red-and-white Georgian mansion, overlooking the bay.† They also live on East Egg, which is the one of the most fashionable parts of the island. She also has numer ous luxurious items at her disposal. For instance, they have â€Å"a snub nosed motor boat† and expensive cars as well as lots of horses. Another way that they differ is in the enjoyment that they get form life. Daisy is very bored with her life doesn't seem to have much fun even though she has lots of money. † I've been lying on that sofa for as long as I can remember.† This helps the reader form an image of her a person that has very few tasks to carry out. Throughout the course of the book it surfaces that although she has a comparatively meaningless existence. Myrtle on the other hand takes great pleasure in attempting to climb the social ladder. Although she makes attempts to appear bored the reader can see though these. It is apparent that she is delighted by the attention and complements that she gets while in the company of Tom. Daisy and Myrtle are discontented with the person that they are married to. However they are so for different reasons. Daisy discontent stems from Toms love for another woman Myrtle, while Myrtle is dissatisfaction is there because he has married a man that she sees as a loser. â€Å"He (her husband) is not fit to lick my shoe†, this sums up that way that she fells about her husband. Daisy takes the opposite view of the way the Tom is treating her. â€Å"It couldn't be helped† is her response when she finds out that Tom has another woman. She sees it as if it where fait that he would in the end love someone other than her. Overall the reader can see that there is a sizeable difference between Daisy and Myrtle. These two characters are not entirely dissimilar because they both share some dissatisfaction with their husbands but have different ways of handle there discontent.

A Rose for Emily vs the Lottery

Robert Brockel Brockel1 Dr. Robert Janusko English 2 19 February 201 Foreshadowing There are many ways that a reader can be prepared for the ending of a story, â€Å"The Lottery† and â€Å"A Rose for Emily† are two very grueling short stories with a long suspense and a similar plot. The narrator’s stance in â€Å"A Rose for Emily† was first-person observer, which is defined as a single character point of view in which the narrator was is not involved with the story and the narrator’s stance in â€Å"The Lottery† was third-person anonymous which is involves a narrator that does not enter any minds.Both stances conceal the endings and both the stories use imagery and foreshadowing to prepare the reader for the ending. â€Å"A Rose for Emily† contains more direct clues but leaves you second guessing whether what is anticipated really happens. â€Å"The Lottery† is better known for concealing the entire story till the ending. Shirle y Jackson’s â€Å"The Lottery† is a very surprising story to say the least and gives an overview in the beginning of a small American town of three hundred people that have an annual ritual called â€Å"the lottery. There are significant parts of the story that adumbrate the end of the story and leave the reader in a muddle until the end. First off, in the beginning of the story, the children of the town have just finished school Brockel 2 for the summer on a beautiful June day and they are running around gathering stones to form into a pile. The anticipated ritual is performed to ensure a good harvest even though they do not remember this. One character named Warner quotes an old proverb, â€Å"Lottery in June, corn be heavy soon. Knowing how the story ends its hard to understand that people in an old American town would sacrifice one for the belief that is would give them decent fruitage for the months to come. This story would have a better affiliation with anothe r part of the world where people live in cannibalistic tribes; then it would be easier to predict the ending. Shirley Jackson leaves her audience in the dark until the ending. Tessie’s late arrival at the lottery ritual instantly sets her apart from the crowd of town people, and the Mr.Summers makes a statement to her â€Å"Thought we were going to have to get on without you† (Pg4p9). The town people have prescience about Tessie’s fate. When Mr. Summers asks whether the Watson boy will draw for him and his mother, no reason is given why Mr. Watson wouldn’t draw as all the other husbands and fathers do, which suggests that Mr. Watson may have been last year’s victim. William Faulkner’s â€Å"A Rose for Emily† is a very chilling story that opens with a brief first-person account of the funeral of Emily Grierson who is an old widow.Her father died when Emily was about thirty and she refused to accept that he was dead for three days. Mr. Grierson choked Emily’s social ability. After a life of having potential husbands rejected by her father, she spends time after his death with a newcomer, Homer Barron who is a northern laborer. Emily buys arsenic from a shop in town for no Brockel 3 possible reason, which gives her neighbors the idea that she is going to kill herself.Whether or not she is going to kill herself, the reader does not know but the fact that the narrator mentions the poison implies that someone is going to die. She then takes the life of the man whom she refuses to allow to abandon her while the house is a symbol of a shield as she is the outsider of the town and no one knows of the death until she passes away. Faulkner describes her later in the story as someone bloated and pallid with steel hair. This signifies death is close by.Her death ignited a great deal of curiosity about her reclusive individuality. After she was buried, a group of local citizens entered her house to see what remained of her life there. The door to her bedroom was locked kicking in the door they see what had been hidden for so long. Inside, among the possessions that were in Emily’s room were wedding material and the horribly decomposed corpse of Homer Barron on the bed. On the pillow beside him was the indentation of her head, and a single thread of Emily's grey hair.This could be foreshadowed by the disappearance of Homer Barron and the horrible odor that was in the air. We learn a lot about the lottery, including the elements of the tradition that have survived or have been lost. We learn about the significance of the lottery and how important it is to the villagers, particularly Old Man Warner. We also read through the entire ritual, hearing characters names and watching the men approach the box to take their slips. But Shirley Jackson never tells us what the lottery prize is until the moment the first rock is thrown at Tessie. A Rose for Emily† Is a very similar situation in the B rockel 4 sense that we learn about almost everything, how queer the life of Emily Grierson is, the struggle she went through with losing her father, and the curiosity of the citizens from the town. The things we are not aware of are concealed within her house until they kick open her upstairs bedroom door. Both narrators, with different points of view, prepare the audience for the story without giving away the ending.

Radiation Absorbed Dose From 201 TI Thallous chloride Essay

Radiation Absorbed Dose From 201 TI Thallous chloride - Essay Example Thomas SR, Stabin MG Castronovo FP, Radiation-Absorbed Dose from 201Tl-Thallous Chloride. Journal of Nuclear Medicine Vol. 46 No. 3 502-508. 2005 by Society of Nuclear Medicine. 02-03-06. Radiation dosimetry for 201Tl-thallous chloride has been developed by several authors1. The International Commission on Radiation Protection (ICRP) dose estimates for 201Tl chloride have incorporated values of testicular uptake published by Gupta et al2 and Hosain and Hosain. 1. There is a problem when dosimetry is calculated in this way: the values for testicular uptake at 24h reported by these authors for adults are significantly higher than those reported by other authors e.g., Atkins et al, Krahwinkel et al., Rao et al. 4. Further, the authors estimated the possible contribution to radiation dose from several radioactive contaminants that are often present in 201 Tl preparations, and have evaluated the consequence of administration time relative to preparation. 1. The uptake of 201Tl in the testes after intravenous administration of an isotonic solution is not as high as estimated in some studies, which have formed the basis for recommendation of radiation dosimetry by the ICRP. 2. Since these data have been used to estimate testes radiation dose in children, the corresponding values are also higher; the authors hypothesized that even these values need to be revised downwards. 3. When Thallous chloride is provided as an isotonic solution, the possible contaminants are 200Tl, 202Tl, and 203Pb. With longer shelf life, the contribution of 200Tl decreases whereas that of 202Tl increases. The equipment necessary to perform this research are: (1)Diagnostic exercise myocardial scintigraphy (2)Quantitative testicular scintigraphy (3)Lead vinyl shield (4)201Tl standard vial with saline (5)MIRDOSE

Department of Maritime and Logistics Management-Voyage Planning Essay

Department of Maritime and Logistics Management-Voyage Planning Assignment - Essay Example It is not specified whether or not the ship will be able to carry a cargo on its way to either Manila or Shanghai in order to take either of the two jobs available. Conventional logic dictates that whenever a ship makes an oceanic voyage, it is more efficient for the ship to contain a cargo rather than simply travel empty. If at all possible, any cargo vessel should attempt to carry cargo of some sort even if its ultimate objective is to arrive at a different port city to undertake a more valuable cargo. Without knowledge of whether or not the vessel can undertake a cargo on its way to either of the major ports, then this analysis will presume that there is no cargo known it to be available for this ship when it arrives in Hong Kong. Therefore, if a situation arises where the cargo vessel must travel empty then the links of an empty voyage should be minimized. Therefore, it is more logical in this instance to travel from Hong Kong to Manilla due to the simple fact that the distance t he ship will have to travel without a cargo will be minimized, as opposed to a trip from Hong Kong to Shanghai, a greater overall distance in nautical miles. Moreover, a shorter journey would enable the ship to undertake the paying job faster. What this analysis must determine is whether or not the expense and profit potential of option one would outweigh the benefits of option two in the long run. If there is a potential for greater profit at the end of the final voyage, it must be great enough to outweigh the potential for lost time and the expense of traveling to either destination without cargo. The amount of the respective cargoes the ship can hold must also be considered based upon the available price. For steel, each unit will be packaged as .91 m? per tonne as opposed to 1.20 for the timber. So for the same amount of weight, a greater volume of steel can be loaded onto the ship. In addition to the weight over volume difference between the two commodities, the price for steel is also higher. By calculating cubic meters, it has been found that the same weight of steel will take up just slightly more than three fourths the volume of the same weight in timber. Under these circumstances, it is necessary to make determinations concerning the most useful cargo carrying strategy for the ship in question. Additional information that would aid in this determination is whether or not the Nunki is specialized for one cargo or the other. All ships have weight and volume limitations, the ship specialized for a particular cargo but loaded up with a different commodity with an unusual stowage factor may find itself in the situation of being unable to fully utilize its entire volume by carrying the cargo in question. The same weight in steel represents just over 75% of the same volume in timber, and this must be factored into price calculations. With the net tonnage of 18,800, we must still subtract from that 400 tons of dead weight (including freshwater and constants) leaving 18,400 tonnes remaining. Under ideal conditions, and traveling an identical distance it would be more logical to carry the steel cargo, unless specialized factors in ship construction would further reduce the available volume if steel were not the originally intended cargo of the vessel. But in this case, the different destinations will represent differences in the time and route of the two possible voyages. Calculations: Net Tonnage 18,800 0.91 / 1.2 = 0.75 Steel 24.50 per

Article critique Example | Topics and Well Written Essays - 1000 words

Critique - Article Example states where same-sex marriage is prohibited. Research Objective The authors aimed to examine the impact of pro-gay marriage policies, enacted in 2003 in Massachusetts, on health care use and expenditures among gays and bisexuals. They postulated that if same-sex marriage policies can reduce health problems among gays, bisexuals, and lesbians, then such policies may have implications on the health care use and expenditures of sexual minority men. It was clear that the authors were only interested in examining the effect of pro-gay marriage policies on the health care use and expenditures among gay and bisexual men. Theory/Framework Although the theoretical framework was not explicitly presented, it is apparent that the study was anchored on the notion that same-sex marriage policies could improve the physical and mental health conditions of gays, bisexuals, and lesbians. They postulated that same-sex marriage policies reduce structural forms of discrimination against gays, bisexuals, and lesbians, resulting in the reduction of health care use by such groups of individuals. Methods The authors employed quasi-natural experiment method to examine the impact of the legalization of same-sex marriage in Massachusetts on the health care use and expenditures among sexual minority men. This research design lacks random assignment of participants to comparison groups. Similar to a true experiment, a quasi-experiment has a control group and a treatment group, but the members of these groups are not explicitly or randomly chosen by researchers. Rather, these groups naturally arise from an exogenous event. Through random selection, research participants have an equal chance of being assigned to either control group or treatment group. Thus, the resulting groups are statistically identical at baseline, on both observed and unobserved characteristics. Any changes in such characteristics can be attributed to the intervention made. However, this is not the case for quasi-experi ments. Since the control and treatment groups are not randomly selected, the quasi-experiment method faces threats to internal validity. That is, a causal link between the treatment and outcomes may not clearly establish. Independent and Dependent Variables The independent variable is the same-sex marriage policies while the dependent variable is the health care use and costs. The factors measured were sexual orientation, partnership status, and health care use and costs. However, the measures or instruments used were not properly referenced and their reliability was not even mentioned. Study Design The authors employed a quasi-experiment design, which has threats to internal validity because the participants were not randomly selected to be assigned in either control group or treatment group. Hence, the participants’ groups in the study may not statistically comparable at baseline. Consequently, any changes in the observed and unobserved characteristics of the participants m ay not absolutely be attributed to same-sex marriage policies. Quasi-experiments can be utilized in studies where many variables are involved because this research design can control extraneous variables and may infer cause-and-effect relationships. However, if there are differences between the control and t

Annotated bibliography Example | Topics and Well Written Essays - 500 words - 18

Annotated Bibliography Example She further studied at University of Colorado earning a B.S., M.S., and a Ph.D. and has nine honorary doctoral degrees (Watson, 2015). She has worked in various learning and health care institutions. She has written more than twenty books both individually and with her colleagues. Her particular interest is in nursing and human caring as demonstrated in her various publications and career practice (Watson, 2015). Watson’s book Human Caring Science: was originally published in 1988 and later edited in 1999. The book expresses her creative ideas developed through observations and her long time experience in the nursing profession. The tone of the book is earnest and friendly. She believes that human caring begins from the inside of a person and extends outwards to other persons in the community. Her publication has been reviewed by a reader and revised to reflect most proximate occurrence in the real life situation of nursing world. This also implies the book is widely read by people with a diverse professional background. This book was intended to elaborate the theory of nursing to academicians and health care practitioners involved in caring for the patients. Also, her message was intended to reach all people as caregiving is a worldwide task (Watson, 2015). Munhall is a psychodynamic therapist and psychoanalyst certified by the national board. She also provides counseling services. She holds the doctorate degree in psychoanalysis from Columbia university in New York. She has practiced for 23 years as psychoanalysis and psychodynamic psychotherapy (Munhall, 2015). The Family, Health, and Fitness magazine voted her the â€Å"Best of Psychoanalysts this year. She is a full university professor. Her book â€Å"Nursing Research, fifth edition† was published in 2011. She published her first edition in 1986. The book contains broad information based her research findings and long-term experience of dealing with clients of

Early release of mentally ill inmates who are charged with sex crimes Research Paper

Early release of mentally ill inmates who are charged with sex crimes - Research Paper Example Early release of the mentally ill sex offenders is a matter of dispute as there is no conclusive study which analyses the way such mentally ill offenders cope with the community in the long term. However, a look into the various scholarly works shows that mentally ill offenders are highly likely to recommit the crimes due to various reasons, ranging from little or no social support, lack of medical and financial support, and poor monitoring. This work suggests some ways to overcome these problems to reduce the risk without an increased financial burden on the authorities. Early release of mentally ill sex offenders According to estimates (as cited in Rich, 2009), nearly 283,800 mentally ill offenders are held in the prisons in the nation and nearly 547,800 are on probation in the community. Admittedly, the increasing number of mentally ill inmates in the federal and states jails has become a matter of increasing concern for the authorities due to the decreased budget and the conseque nt financial crisis. However, the early release program introduced by the authorities to reduce prison population has caused a very serious problem for the people due to various reasons. In this program, low-risk prisoners are allowed to leave jails before the completion of their jail terms. As most of the crimes committed by mentally ill people are categorized as ‘category one’, mentally ill persons easily manage to get early release. A report dated 1 April 2010 by Cervantes and Wilkens (2010) points out that like many other states, in California too, more mentally ill offenders are released instead of getting referred to mental health care; and from the data provided, it is clear that between 2005 and 2009, the number of sex offenders who are referred to the Department of Mental Health by the Department of Corrections as potentially dangerous to be released to society has increased from 524 per year to 6705. Out of them, as Cervantes and Wilkens (2010) note, the numbe r of mental health cases increased from 238 to 1126; however, it is surprising to note that the percentage of the referrals accepted by the Department of Mental Health fell from 45% to 17% in the same period. A perfect example of what happens in such cases is the case of Chelsea King, a teenager from Poway. In fact, the release of her killer John Albert Gardner had been twice rejected by the prison officials but the Department of Mental Health released him, resulting in the death. A look into the characteristics of mentally ill offenders, recidivism rates, and revolving door phenomenon will prove that early release of mentally ill offenders has a very serious impact on social safety. A look into the details According to The Sentencing Project (2002) report, nearly 40% of all the mentally ill offenders are homeless and an equal percentage is binge drinkers; and moreover, they are two times more likely to be homeless compared to the general population. Another important study by the T reatment Advocacy Center (1999) (as cited in The Sentencing Project 2002), points out that mentally ill population is the reason behind a considerable proportion of violence in society, and the reason lies in their inability to understand their inabilities and the

My Stereotype Behavior Essay Example | Topics and Well Written Essays - 1250 words

My Stereotype Behavior - Essay Example Stereotypes are not only the source of long term suffering for others but they are also the victims themselves. Their past experiences enable them to acquire this typical behavior of discrimination and presumptions about other genders, races, and individuals. Stereotyping reduces the concentration span of the victim and he feels anxiety with distorting feelings. This is also referred to as cognitive threat, which reduces the intelligence level of a person due to the biased attitude of others ( Leary, 2005,p.283). I have been a subject of stereotype behavior several times. These incidences are very common but they leave an everlasting mark in one’s life. In high school, I had friends with different nationalities. One of them was an Asian whom I was quite close and liked to spend more time with. Once he invited me for a group study at his house which I accepted without bothering to think twice, how his family would respond to a person with a different racial identity. I went the re and met my friend’s mother at the door; she smiled and welcomed me in. We studied for a while and lost track of time, it was time for dinner and he was uneasy and wanted to wind up. I stood and wanted to leave but his mother asked me to join them for dinner. I did as I was asked; just wanted to be polite; as not to decline their hospitality. As soon as I joined them I felt I made everybody uneasy including my friend, his father said grace and didn’t talk at all. I ate quietly and didn’t know how to flee away. They all talked in their native language and I was unaware of their conversation. I felt really awkward when finally his younger brother told me that they don’t like people from other races, as they are usually illicit and have no place in a respected family. I excused myself and quickly departed from there, as I could no longer maintain my composure and felt entirely bitter about how they made me feel vulnerable and worthless. The feeling still l ingers on, when I am invited to a dinner at someone’s house as I cannot seem to forget the incident which made me feel insignificant and flawed. People judge without even knowing individuals, keeping in the garden their ethnicity. These types of presumptions not only make others negative about the different communities but it extends the trend of stereotyping to a great extent. Skin color, gender, religious beliefs, ethnicity, skills, and distinct qualities are reasons which incline people towards stereotyping. However, in my scenario, the presumption made it easier for them to judge me without even knowing me for all. It only shows the limited understanding of human psychology one has or is developed in him. This also shows the well knitted believes in a specific community about others.

Lerning orgnistion Case Study Example | Topics and Well Written Essays - 5500 words

Lerning orgnistion - Case Study Example In this context, the key str'tegic m'n'gement question is, wh't strengths must 'n org'niz'tion develop to rem'in relev'nt 'nd competitive' This contextu'l shift, implies th't the competitive 'dv'nt'ge, even surviv'l, of enterprises depends on their 'bility to le'rn f'ster th'n their competitors 'nd to 'pply or embed le'rning in systems, processes, 'nd pr'ctices. It is underst'nd'ble th't concepts such 's 'ction le'rning, te'm le'rning, org'niz'tion'l le'rning, work-b'sed le'rning 'nd cross-cultur'l le'rning h've become ' centr'l focus. It is the purpose of this p'per to 'ssist in bridging the g'p by suggesting ' pr'ctic'l 'ppro'ch to workpl'ce le'rning th't is linked with org'niz'tion'l objectives 'nd integr'ted with project m'n'gement. The p'per develops the models of org'niz'tion'l le'rning 'nd work-b'sed le'rning 's well 's provides the discussion of differences in these two 'ppro'ches. The b'rriers to work-b'sed le'rning 're covered in the c'se study th't critic'lly demonstr'ted the 'ppro'ch of org'niz'tion'l le'rning 'nd project-b'sed le'rning on the ex'mple of p'rticul'r org'niz'tion. This p'per h's two p'rts. ... e, even surviv'l, of enterprises depends on their 'bility to le'rn f'ster th'n their competitors 'nd to 'pply or embed le'rning in systems, processes, 'nd pr'ctices. It is underst'nd'ble th't concepts such 's 'ction le'rning, te'm le'rning, org'niz'tion'l le'rning, work-b'sed le'rning 'nd cross-cultur'l le'rning h've become ' centr'l focus. It is the purpose of this p'per to 'ssist in bridging the g'p by suggesting ' pr'ctic'l 'ppro'ch to workpl'ce le'rning th't is linked with org'niz'tion'l objectives 'nd integr'ted with project m'n'gement. The p'per develops the models of org'niz'tion'l le'rning 'nd work-b'sed le'rning 's well 's provides the discussion of differences in these two 'ppro'ches. The b'rriers to work-b'sed le'rning 're covered in the c'se study th't critic'lly demonstr'ted the 'ppro'ch of org'niz'tion'l le'rning 'nd project-b'sed le'rning on the ex'mple of p'rticul'r org'niz'tion. This p'per h's two p'rts. P'rt ' suggests ' model for project-b'sed workpl'ce le'rning th't integr'tes work 'nd le'rning with theory 'nd pr'ctice within ' project m'n'gement fr'me. This 'ppro'ch dr'ws on the liter'ture rel'ting to c'p'bility, org'niz'tion'l le'rning, 'nd project m'n'gement. P'rt B is ' c'se study of the 'pplic'tion of this 'ppro'ch in 'n British public sector 'gency. The lessons le'rned m'y be 'pplied in other settings 'nd 'lso provide opportunities for focused rese'rch on org'niz'tion'l le'rning. P'rt ': ' Model of Project-B'sed Workpl'ce Le'rning 1. Org'niz'tion'l le'rning 't le'st three dilemm's 're r'ised by the liter'ture on org'niz'tion'l le'rning: whether to develop ' le'rning org'niz'tion before developing org'niz'tion'l le'rning; whether to invest consider'ble le'd time to develop (or 'd'pt) the preconditions 'nd co-requisites for effective

English 2 Investor Relations Officer Essay Example | Topics and Well Written Essays - 1250 words

English 2 Investor Relations Officer - Essay Example The officers work in fast-paced environment and must have excellent communication, interpersonal and decision-making skills in order to adequately perform their duties. Self-confidence and emotional maturity enables the officer to maintain trust and build relationships with other stakeholders in the commercial real estate development industry (Marcus 145). The investor relation officer will interact with the senior management and his or her responsibilities include talking to analysts, planning presentations, designing corporate messages and establishing policies that will guide the corporate disclosures (Fitch 6). Investor relations officer is a challenging and competitive career that entails handling of a wide variety of corporate matters and communicating with various stakeholders in the industry. Thesis statement: Investor relations officer is a rewarding career that offers high personal growth and professional development opportunities for the job holder. Investor relation officer in commercial real estate development is tasked with providing information and managing communications with all stakeholders (Fitch 6). He or she maintains existing client relationships and identifies opportunities for the existing clients to use the commercial real estate development products. Investor relations offers accurate information on the earnings forecasts, annual and quarterly reports and strategy decisions of the company (Fitch 6). He or she is expected to prepare real estate development research reports on the emerging trends and distribute them through newsletters to the stakeholders. The investor relations officer deals with pension funds, insurance companies, lending financial institutions, and investors who own the company stocks (Fitch 6). Another critical task is managing press releases, investor materials and conferences. The investor relations officer is expected to enhance the corporate reputation and image through participating in cor porate events and

Breast Cancer Information Essay Essay Example for Free

Breast Cancer Information Essay Essay Breast cancer is the malignant form of tumor that develops from the breast cells and is the most common form of cancer invasive in women worldwide. This is considered second in malignancy after skin cancer in women. It starts from the inner lining of the milk ducts and spreads to the surrounding tissue. Breast is composed of microscopic cells, which multiply in an orderly manner with older cells being replaced by new cells. Uncontrolled multiplication of cells in a progressive manner is the phenomenon in cancer. Milk duct is the most common spot for the cancer to begin and this form is also known as â€Å"ductal carcinoma. While most breast cancer cases occur in women, male breast cancer is also rarely present. Breast cancer has two forms: invasive and non-invasive. Invasive form of breast cancer is where the cancer cells reach the nearby tissue from inside the lobules. In such cases, cancer cells reach the lymph nodes and reach other organs through metastasis. Liver, lungs and bones may get affected. The cancer cells may even reach other body parts by traveling through bloodstream or lymphatic system. Non-invasive form of breast cancer is where the cancer cells are limited to the origin i.e. inside the lobules. It is usually the pre-cancerous stage where cancer cells haven’t actually spread outside the place of origin and are â€Å"in situ†. This over a period of time develops into invasive breast cancer. The type of breast cancer determines the treatment to be carried out in each case. For breast cancer to be diagnosed it is important that its symptoms be known. The signs of breast cancer that are evident to the patient include headache or pain. Sometimes a rash or swelling may develop. Symptoms are what the doctor can detect like thickening of the tissue in the woman’s breast. Presence of lumps is not a sure sign of cancer as lumps need not be cancerous every time. It is important to get a health check up done by professional in case of lumps. Here are some known signs and symptoms which women report before the detection of breast cancer and need be diagnosed for analysis: 1. Redness of skin 2. Lump formation in the breast 3. Pain in armpits or breast not during menstrual cycle but otherwise 4. Swelling in the armpits(lumps) 5. Nipples of breast turning sunken or inverted 6. Change in size and shape of breast 7. Rash present around the nipples 8. Thickened tissue of breast 9. Discharge which may be that of blood from the nipples 10. Peeling, scaling or flaking of skin of nipples or breast It must be noted that these symptoms are not confirmatory indicators of breast cancer but are only a possible sign of malignancy. It may rather be a cyst or infection that causes such symptoms. In cases where diagnosis gives positive results, further treatment and course of action needs to be started by the medical professional. Determination of cancer type and its grade and also if genetic mutation is responsible for it or if it is hormone receptive is to be done. Positive breast cancer determination gives rise to the need for determining whether the cancerous cells have spread to other organs, tissues or bones. Effective treatments can cure the cancer or prevent it from spreading further. Local or systematic treatment based on the size, nature and extent of tumor is carried out post diagnosis. Surgery and radiation are means of local treatment where cancer cells are tried to be destroyed without affecting the other body parts or remaining body. Breast-sparing lumpectomy or mastectomy in aggressive form where the entire breast may have to be removed can be done as a part of the surgery. Systematic treatments involve targeting of bloodstream in the entire body and are given through mouth to reach target cancer cells. Toxic drugs such as cyclophoshamide or methotrexate may be used in such treatments. Biological treatment is the most recent form where therapy is used to strengthen the immune system to fight the cancer cells and curb the growth of cancer cells which have protein in higher levels. Which treatment regimen is adopted for a patient depends upon the age, type and stage of cancer. Since women over 50 years of age are most likely to develop cancer, early diagnosis can prevent cancer from happening altogether in many cases. Breast cancer screening tests are recommended in women over 40 years of age which are tests done without the  presence of any symptom. Detection is done by self exams, check up by medical experts or clinical mammography. Women who have family history of cancer must undergo the early screening tests as they are at higher risk of developing the malignancy through genes. Although causes of breast cancer are not ascertained, there are many factors that can be considered for its likelihood in females. As age progresses, the risk of developing breast cancer grows. Genetics also play a major role. Breast cancer is more common in such women whose close relative had ovarian cancer. If a woman had developed the non-invasive problem ever in her life, she is quite likely to develop breast cancer again in lifetime. Breast lumps at some stage can turn into cancer later on. For women with dense breast tissues, the chance of developing breast cancer is always higher. It is very crucial that a breast cancer gets diagnosed for the treatment to begin. The doctors have wider range of options to begin and judge the patient’s progress and prevent metastasis from occurring. Staging of cancer, i.e. the extent to which cancer has evolved in patient’s body can be determined only after its diagnosis. Further survival rates are highly dependent upon the type, stage and location of cancer. Women can keep away breast cancer by eating healthy diet, drinking less alcohol and breastfeeding their children besides being physically active in their routines. Breast cancer can be managed through surgery or chemotherapy or both in case needed. Risk of reoccurrence is a prominent factor during treatment and thus prevention is always better than cure.

Digital Divide Date (DDD) Impact

Digital Divide Date (DDD) Impact Different from other forms of entrepreneurship, social entrepreneurships priority is to promoting both social value and economic value, as well as solving social problems. Most social enterprises are self-sustaining, and they target under served, disadvantaged or broken markets. Thus social entrepreneurship creates social impact in many areas, especially successful social enterprises. Digital Divide Date(DDD) as a internationally recognized non-profit social enterprise, whose social mission is to help economically or physically disadvantaged young adults, it practiced management successfully in Cambodia and Laos. DDDs successful business model and operation, as well as its impact on society reflects that social entrepreneurship creates social impact. DDDs impact can be seen in several areas as below. Firstly, DDD educated disadvantaged young adults to learn skills and helped them to take further progress in their education. Indeed, they provided its employees with computer training and English classes, as well as gave scholarships to all employees to study for job related degree at a local university. Therefore it had impact on education, at least among its employees, in these two countries. Secondly, DDD created jobs and provided opportunities for disadvantaged youth, who were less competitive in finding jobs due to lack of education. Once recruited, employees are trained about six months before starting work. Through its internally developed training program, employees learned basic skills, as well as business-specific skills. However, after 3 or 4 years when employees graduated, most of them need to leave the company and moved to other local firms, which is a way of maximize the impact on educating more disadvantaged young adults. In this way, DDD is able to recruit and educate as many people as possible. Moreover, as the number of business clients grew, so did the employees. Thus DDD made a job creation in Cambodia and Laos. Thirdly, DDD, as a social entrepreneur, made international partnership with a French NGO in 2008. DDD co-operated with the Centre for Information Systems Training(CIST) to provide IT training scholarship to disadvantaged Cambodian youth and help them find jobs in the local IT market, as well as train DDDs employees. The partnership plan was continued and expanded, which is a way of facilitating between different companies, even between different countries. At last, to scale up DDDs social impact globally, it wanted to grow existing operation to 1500 people and expand globally, which was aim to help more people in father reaches of the world. It had several strategies, such as organic growth, partnership, joint ventures, or social franchising. However, whichever strategy it was, the mission was to help more people who were economically or physically disadvantaged through all over the world. Therefore, this kind of scaling up or growth would bring more social benefits to the society. DDD, as a social entrepreneur, although it faced operational challenge in many ways, its business model surely promoted social value, as well as economic value, since it educated people, created jobs, made a partnership with other company. In addition, its success wasnt not only just confined to Cambodia and Laos, but also international cooperation. Moreover, it also worked on solving these countries social problems, such as healthcare. In conclusion, whether it is non-profit social entrepreneur or not, as long as it is successful and its mission is to integrate social and economic value creation, it will bring social benefits to society domestically, or internationally. Moreover, one successful social entrepreneur will encourage or attract other entrepreneurs to become social. Therefore, social entrepreneurship is a way of creating social impact. 1500-2000 Words. One and a half line spacing, Arial or Times New Roman, 10, 11 or 12 Point using in text citation where relevant and appropriate. 2.01  Introduction The aim of setting up the Food Truck-Vanpire is to take our various types of meals and soft drinks to wherever we can find our target market. It could be on the beach, a picnic ground, as well as any festivals or events. Another aim is to build recognized food truck brand, which will provide people high quality and healthy food faster at a cheaper price. We will offer our customers the opportunity to either purchase our neatly packed foods or take their orders and we will prepare it. We have perfected plans not to allow our customers wait longer than necessary. At The Food Truck-Vanpire, our meals will be prepared, served and sold at a pocket friendly price, as well as environment friendly. The health of our customers and low cost are of top most priority to us. The mobile food truck is certainly not a new industry here, since Pop Washer established CBD icon The White Lady in 1948. However, the industry is much hotter than ever and we want to have a stake in this market. Our goal is grow the food truck business to have franchises all over NZ. 2.02  Research There are nearly 105 food trucks all over NZ and 44 of them located in Auckland, therefore surely that will be high competence. As a team together, we critically studied the market to know if we are truly ready to launch our mobile food truck business in Auckland. Below are summary of the SWOT and PEST analysis that was conducted on behalf of The Food Truck-Vanpire; 1. SWOT Analysis Strength: Due to the fact that the truck is a mobile food establishment, thus not being tied to a single location, will help us maximize profits at different locations. Having an eco-friendly food truck on campus or CBD during late night hours will allow students or office worker to get their hands on food without leaving the campus and having to worry about getting home or to their next destination. And it is also available to serve different food at any time and any location to meet customer needs. Weakness: The first weakness is our lacking of experience, being a new entrant, we need a lot of paper work and learning work to do before operating food truck business. The second weakness is that the food truck has limited menu selections, so that the importance of this business is offering unique food or a range of food selections. The last weakness should be permits. Due to the fact the truck will need numerous permits to be able to sell food at various locations. Opportunities: Not tying down to one location is a good opportunity for our business, since we have various locations to set down. For example; we could serve our foods and beverage in two or more different location at a day, as long as we figure out when and how move from one location to another. Unlike restaurant, if one location doesnt work well, we can choose another one to operate our business. Another opportunity is various food selection. If a type of food is not selling well, it is easy to try another type of cuisine. Threat: Like any other business we have our own threat as well. Since it is a mobile food truck, one of the threat could traffic problem in rush hours, which can delay our movement. As a result we could miss our golden time and lost our customer in our intend area. Another threat we could face is parking. Indeed it is difficult to find a place to park at some locations, which means we cannot sell food at all. The last threat is the government policies, which could also pose a great threat to the mobile food truck industry. 2. PEST Analysis Political Food trucks have become a wildly popular and important part of the hospitality industry, and they are more environment friendly than any other food industries. So that since food truck first started in NZ, government opened many channels to food truck business and there are well established guidelines provided by Auckland Council. With the growing of food truck industry, as long as the trucks continues providing honest and quality food, there would be more channels and places that government would open to food trucks. Economic The food trucks attract pedestrians to commercial districts which means increased sales and a more vibrant retail business overall. By offering low-price, culturally diverse and health food for people, they give people more reasons to frequent local shopping districts. They also cooperate with festivals (events) and provide various food and drinks to participants, which brings increased sales to themselves and the organizers. Furthermore, they are more environment friendly than restaurants, which is another way of economic benefit for society. Social By offering low-cost and culturally diverse food for people, the food truck as a form of business, becomes a trend among new entrepreneurs, especially young generation, which is a way of starting a new own business. Its social value is not only creating opportunities for unemployment, but also contributing to the rise of both food and local tourism, as well as itself becomes a tour spot. Moreover, It cooperates perfectly with majority of festivals and being a apart of them gives more pleasures to the people. Technological The food truck manufacturing techniques has strongly influenced the mobile food business , which is capable for business runners design their own unique trucks, as well as IT techniques. Indeed, Smartphones and social media in particular have taken the mobile food business to a different level. Most food trucks are using the internet to keep customers informed of their locations in real-time and engage with customers. 2.03 Business Opportunity a. Low cost of entry. -compare with other food industries, food truck costs less to start the business. b. Low cost and easy market. -most food truck does market through social media, such as twitter and facebook, so that cost less than any other business. c. Mobility. -unlike restaurants, food truck can change selling location one to another, which means more opportunities to this business. d. Diverse food choices -unlike restaurants, food truck can change menu one to another easily, which means more opportunities. 2.04 Industry Hospitality Industry 2.05 Ownership General Partnership The Vanpire will be owned by three founders and operated as General partnership. 2.06 Vision Statement: To be a leading mobile fast food provider by expanding more outlets anywhere in New Zealand. Will be recognized by selling franchise in neighboring country like Australia and be known globally in which the people will value the convenience and great tastes. 2.07 Mission Statement: Our main mission is to offer a conveniently fast and mouth watering fused Asian-Western delicacy in the busy streets of Auckland. 2.08 Goals and Objectives Objectives: To provide delicious meals at the reasonable price with a taste of a fused culinary experience at the customers convenience. To be known as the leading hunger buster mobile cuisine in the streets of Auckland. Goal: To establish a profitable mobile cuisine in a way that customers satisfaction is more valued by providing clean, healthy and delicious meals. That will make customers want to return again and again. To earn $120,000 profit of business year to cover up all expenses. To be recognize member of food chain industry that will be able to expand the business opportunity by opening more branches (mobile or mall outlets) after 3 years of productive operation or by selling a franchise nationwide. 2.09 Structures, Systems and Processes Locations The Primary location of the mobile food restaurant is in the heart of Aucklands Central Business District, where the most people will be seen. The area is made up of the citys largest concentration of skyscrapers and businesses that will be a very important part of the food business. The target markets of the mobile food restaurants would be the residents, tourists, employees and even the passerby. The city also has an educational institution where the students are also part of the target market. Auckland is a melting pot and has a rich cultural diversity which give us the idea to fused Asian-Western cuisines. Facility   Ã‚   Truck dimensions 11H   X   25L   X   7.5W The Vanpire will be open for 7 days a week for breakfast, lunch and dinner. The shifts and the schedules will be written by one of the Manager Mr.Bo Huang. Mr.Bo Huang will be in charge in the daily work shifts and the location of the mobile food restaurant. He will plan and decide the route and area our Vanpire food truck will be situated. The storage and inventory will be the responsibility of Mr.Huang, He will ensure the freshness of the food that will come from the warehouse. He will have the checklist on the store materials and replenished the stocks regularly. To make certain of the quality of the food, Mr. Ranie Lopez will be giving in-house training to the new employees about the food hygiene and proper food handling. Setting up the list of daily menus is one of the responsibilities of Mr. Lopez. He will make sure that the food is delicious that the customers will return again and again. Health and safety of our employees and customers are important to us.Mr. Lopez will ensure that our company is 100% compliance to the New Zealand Health and Safety legislation. Ms. Rochelle Pagayonan will be handling the recruitment of the personnel. She will be handling the recruitment process, job interviews and even the pay rolls. Ms. Pagayonan will be also handling the administrative job, she will secure all the necessary licenses, permits and fees that the Vanpire food truck needs for the operations. She will liaise to every supplier from rice products up to the vegetables. Ms. Pagayonan will also create the opportunity to cater and setting up our Vanpire Food truck in any events that will be held here in Auckland, events like concerts, carnival or festivals. She will be keeping purchasing records, invoices and daily expenditures. Customer is the heart of our business and their satisfaction is valued at Vanpires food truck. They shall be greeted by our server or manager on duty at the service counter area taking the orders. Once the customers order has been taken the receipt will be passed on the cook. The cook will take the order receipt then prepare the meal. The meal must be prepared in at least 2 minutes per order and must be delivered to the customer in warm temperature. The kitchen is equipped with oven, griddle, 2 deep fryers, refrigerator, and a juice dispenser as well as a coffee maker. Three personnel will be in the shift, the cook, server and the duty manager. The Vanpire Food truck will be clean on starting shift and during the end shift. It will be job of the duty manager to drive the food truck and must be a licensed driver. The closing personnel will do the inventory and must prepare the materials that will be used next day. All the sales profit will be handled by the on duty manager. Business timings Monday   9:00am to 5:00pm Tuesday   9:00am to 5:00pm Wednesday   9:00am to 5:00pm Thursday   9:00am to 5:00pm Friday   9:00am to 5:00pm Saturday/Sundays 7:00am to 2:00pm Suppliers Suppliers gave us the reasonably best prices to support our product and daily operations. We shall be establishing good relationship with our qualified suppliers. These suppliers can deliver according to the schedule. 2.10 Target Market and Marketing Strategy Target Market Strategy The Vanpire food truck is committed to deliver high quality western and Asian food to different consumers who are around the CBD area that are looking for fast, affordable and excellent food. Even though the Food truck is designed for everybody but the biggest buyers are the young adults ages from 25-35 years old who wants fast and delicious food from the food truck not to mention that most of the people in that age are very fond in attending events like concerts and sports events. The idea of starting food truck business is to sell foods in the areas where the people find difficulties in locating nearby restaurants or people who wants fast and affordable foods. In places like flea markets, camping grounds, sports event center, music festivals, construction sites, carnival these are the components that will guide in choosing our location. Strategic options Cost leadership One of the main goal of the Vanpire food truck is to serve a healthy food for the customers at a very low price, the management meticulously choose the best supplier in the area but with a reasonable price of ingredients used for the meal so that the customers could have a fresh and healthy food. Differentiation The Vanpire Food truck is unique from other food trucks in Auckland because the concept of the food truck is a fusion of Asian and Western cuisine so that our valued customers would have something to choose from. Market Penetration The Vanpire food truck offers affordable foods below the average price of a normal food truck meal but with abundant servings that is why Vanpire lovers always keep coming back for more. However, if the sales of the food truck increase, the price of the product probably would be the same with the other food truck. Product development Every month the Vanpire food truck introduces new western and Asian cuisine for the customers to try on. However, there would be a suggestion box in the food truck and a survey form that the staff would ask kindly to the customers so that if there is any suggestions and complaints from the customers regarding the service and the products that the Vanpires offer would be heard by the management. Marketing Strategy   Ã‚   The vampire food truck marketing strategy is based on providing our customers with the most delicious western and Asian food at a very low price. We will start our first food truck as a food  truck tester. If the food truck business would make a good market we will plan to expand a few more food trucks in the future. We will create a loyalty plan for our loyal customers. For every meal that they will purchase, we will give them discounts and even freebies in celebrating our food truck anniversary every year. Social media ( i.e facebook, twitter, instagram ) is our last tactic in our marketing strategy it is where we will be announcing our schedules daily so that our valued customers would know where to find us. 2.11 Personnel Plan The Vanpire is a small business where employees are categories including a Duty Manager/Driver, Cook/Chef and Window Attendant. Mr. Huang will be the Duty Manager/Driver of the food truck. Whenever there is a last minute absence of the employees Mr. Huang and Mr. Lopez is responsible for filling the position. We assume that there would be a total of three employees. One chef and one window attendant in the food truck and one kitchen hand in the warehouse for food preparation. There would be a part-time Chef and Window attendant every weekend so that the regular staff would have their two days off every week. Two of the owners Mr. Lopez and Mr. Huang will be in attendance during business hours to supervise the food truck. Position Quantity Rate Avg Hrs Sub-total Total Duty Manager 1 Chef 1 $17.00 8 $ 136 Window attendant 1 $15.00 8 $ 120 Kitchen hand 1 $15.00 4 $ 60 Total staff cost $ 316 2.12 Critical analysis The Vanpire food truck is owned by Mr. Huang, Mr. Lopez, and Ms. Pagayonan. The main purpose of their food truck business is to deliver excellent, faster and affordable food for their customer. It is a trend nowadays to own a food truck business here in Auckland . It is an advantage to food truck businesses in events in carnival grounds, music festival grounds and even in sports event centers to sell their goods where restaurants and other food establishments are not available in the area. The starting capital of their food truck business can range to 100,000 NZD, with a reasonable amount of capital in starting up a business. The vampire food truck with their unique fusion of western and Asian delicacies can be a big hit even though there were a good amount of other food trucks in the area. 2.13 Conclusion The management is very positive that the Vanpire Food Truck can reach its goals, producing sales of approximately $120,000 by the end of the year. The Vanpires food truck management carefully considered its customer satisfaction wholeheartedly and its ability to grow its sales average to capture market share in food industry. The operational issues that we had identified which are human resource and product quality. Human resource is one of the issues an entrepreneur is facing because it is the most important part of any business. Human is a capital of any business and will not work properly without this capital. Failing to properly manage human resource will have a great effect on the business operation, cost and especially the quality of the product or the service rendered. In Human resource, delegating the right person on the right task. To be effective, human resource personnel must ensure the competency of the person by evaluating the applicants knowledge, skills and experience fit for the position. Failing to hire experienced personnel will have a great impact in time and costs. Hiring a highly competent person is not the end of human resource process. To an efficient employee the employers must provide hands on training for their new employees, skills development and performance evaluation for thei r existing employees. Poor human resources have a strong link with the product and service quality. Poor quality is one of the operational issue a company is facing. In any business the most important people are the clients or the customers and their satisfaction must be guaranteed. The life of the business is in the customers so the Quality of the product must be ensured at all times. Delivering poor quality products or services to the customers may become a problem to the organization. Customers may lose the trust on the organization and may never use the product if the product is bad. A company with poor quality product my lose their reputation as well. For an example, a construction company with a poor performance due to the poor quality of the service will have a increased in cost because of the repetition of work and delay of the time allocated to the project. Quality must be in high priority and a good input will have a good outcome. Company must ensure the quality control of their service; delegate a competent quality inspector to guarantee the quality of the product. Material to be use must be check for the quality. One of the management issues is stress management. Work related stress is normal to every company or a working person. There are many reasons why people get work related stress. Delay in schedule, conflict between situations, task overload, lack of sleep and even work relationships are the causes of work related stress. Stress management is important to every working persons even what kind of work a person is doing there will be always a stress and it is always how people react or handle it. There are many ways to management stress at work. First way to handle stress is take care of yourself first, take a lot of sleep and healthy food of course you cannot work properly if you are drained. Maintain social circle outside work, life must not revolve around work only. Always be prepared on the potential issues and prepare a contingency plan. Put first things firsts and have a to do list and work schedules to allow prioritization. Second management issue will be time management, poor time management will be stressful to every entrepreneurs. Poor time management may lead to overload of work or a delay in delivery of service. Good time management is essential to entrepreneurs and it helps them handle the priorities. Entrepreneurs must set up a prioritization from high priority to low priority and must delegate the responsibilities to his competent personnel. Making a schedule helps entrepreneurs plan and organize business activity which will aid him identify the crucial task. Entrepreneurs must have a daily checklist that will aid him to recognize things that have been already done and emphasize which activity needs attention. Creating a solid culture is a main core in every company. So every leader must consider some steps to achieve strong foundation of their company. Its not always business operations first, people second, behind every successful company there is a people behind it, who work hard every day to help achieve the companys goal. First, there would always be a transparency so that the employees will feel that they have knowledge of the companys strategy and responsibilities. For example, during monthly meetings of every department the managers would discuss the companys whereabouts, what would be the next project or if there are any issues regarding the services. Second is, every employees need to balance their work and personal life, sometimes we need to take a moment to stop and try to hit the reset button, so every manager or employer must consider their employees life, so that employees could think effectively and be productive in their work, or the company could arrange team building act ivities so that the employees could relax and have some fun at the same time. The more the employee feels happy in his life the more productive he/she is. Third, communicating to your employees. If there is an issues that needs to be discuss, it might be effective to try to gather all your employees immediately and talk to them what went wrong in a project/ or services that they offer, or you could even talk to them occasionally about their life outside work so that they would feel comfortable to open up to you. Fourth, set your organizational design into place. It is simply shows how you do things in your company. It includes communication, company policies, employee responsibilities, meetings etc. For example, every month there would be a meeting in every department? How about every section? Does it need to have meetings every month as well? What are the specific duties and responsibilities of every employee in the human resource department? If you have it designed well, every emp loyee in your company will do their jobs effectively. Fifth, the employee must feel empowered and have a sense of freedom in their work. For example, in giving guidelines it must be specific and let the employees to their best without criticizing every step that they make in doing the task. The more freedom they have on their task, however you can manage them but not too much micromanaging them, help them find solutions, the more they feel being part of the organization and contribute in the culture of the company. And lastly, in every employee individual achievement there is always a reward waiting for them. In other companies there are many dedicated and excellent employees, however, they were taken for granted for all their effort in the company, they feel left out. Sometimes, the company must give their employees some motivation to achieve their task. Company leaders must be generous to their staff, because the main foundation in every organization is the people working behind it.   References Street trading and performance. (2017). Auckland Council Web site. Retrieved July 2016, from http://www.aucklandcouncil.govt.nz/EN/licencesregulations/streettrading/Pages/mobileshopsandstalls.aspx Street trading and performance (Auckland Council 2017) Mark Piscopo (2017). Fast Business Plans Web site. Retrieved from http://www.fastbusinessplans.com/sample-business-plans/restaurant-business-plan.html?showall=start=2 Restaurant Business Plan (Mark Piscopo 2015) Brett Lindenberg (2016). Food Truck Empire Web site. Retrieved from The Complete Breakdown of Food Truck Operation Costs Starting a food truck? (Brett Lindenberg 2016)      Ã‚  

Corporate Social Responsibility at British Airways

Corporate Social Responsibility at British Airways Introduction This report concerns with an investigation of business ethics in British Airways (BA) and in particular an event that happened in August 2005 with its catering contractor Gate Gourmet. The main objectives of this report are:- To examine BAs approach towards Corporate Social Responsibility. To elucidate whether Gate Gourmets employees are part of BAs stakeholder or not. To explain the negative outcome To explore ethical issues involved in the practice of outsourcing. The objective of the report will be achieved by using theories and concepts of business ethics. This report will make possible a number of informative conclusions on how BA handles Corporate Social Responsibility and the particular problem with Gate Gourmet. Page: 3 BAs approach towards corporate social responsibility Corporate social responsibility (CSR): CSR is a type of corporate self regulation integrated into a business model. Superlatively, CSR policy would function as integrated, self-governing device whereby business would observe and make sure that its adherence to law, ethical standards, and international norms. Business would accept responsibility for the influence of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public. In order to weigh up the approach of Corporate Social Responsibility a well known framework has been used which was devised by Elkington (1999) called the triple-bottom line. According to triple bottom line a corporate doesnt have only one purpose that is to add economic value to their corporation but also to add environmental and social values too. Triple bottom line gives a clearer picture of what the components of sustainability actually represents in terms of a goal for business ethics by examining them separately. Social Environment Economic viable Sustainable bearable Equitable John Elkington (1998) Page: 4 Economic perspective: The economic perspective recognizes that continued growth in population, industrial activity, resource use and population could mean that standard of living would in the long run decline. A narrow belief of economic sustainability focuses on the economic performances of the corporation itself: the responsibility of management is to develop, produce and market those products that assure long term economic performance for the corporation. This includes a focus on strategies that set in motion long term rise in share price, revenue and share market rather than short term explosions of profits at the expense of long term possibility. A broader concept of sustainability would take account of the companys attitude towards bribes and building cartels. They could be regarded as economically unsustainable: they are not willing to fund the political institutional system (schools, hospitals, police and justice system) then they eat away at the key institutional basis of co rporate success. From 2000 the airline industries worldwide had been suffering from less number of passenger wanting to fly which was due to 9/11 incident, Sars epidemic and rise in the fuel costs following the war in Iraq. BAs approach towards Corporate Social Responsibility on economic is that to maintain its economic system BA has been outsourcing its services and reducing cost of personnel through redundancies and various other resources. Social perspective: This is a recent improvement in the Corporate Social Responsibility. It has come to pass from apprehension about the effect of business activities on native communities in less developed countries and regions. The addition of social contemplation has marked a move in the way ideas about sustainability were put forward. The major issue in the social perspective of sustainability is that of social justice. In spite of the remarkable advances in standards of living that many of us have enjoyed, there are growing lack of correspondence of income and wealth within many countries. In a more just an evenhanded world, living standards will lead to more economic affluence. BAs approach towards Corporate Social Responsibility on social is that it has decided to enable up to 500 applicants a year to realize their dreams through the London 2012 Great Britons Programme. Page: 5 It is aiming to raise  £1.5 million for Change for Good to help vulnerable children around the world by 2009/10. BA has plans to increase the number of collogue who donate to payroll giving by 50 percent by 2012. It will continue to work with Comic Relief and Children in Need. BA has aims to increase the number of young people participating in educational activities to 8000 per year. Environmental perspective: The notion of sustainability came into sight mainly from environmental trepidation. The fundamental principles of sustainability in the environmental perspective alarm the effective management of physical resources so that they are preserved for the future. All bio systems are regarded as having limited resources and finite capacity and hence sustainable human activity must maneuver at a level that does not threaten the health of those systems. Even at the most crucial point these distress a need to dispatch a number of significant problems like greenhouse gases from industrial plants and consumer products. BAs approach towards Corporate Social Responsibility on environmental is that it is planning to reduce Co2 emission by 50 percent by 2050.it is aiming to reduce noise per flight by 15 percent. BA has plans to recycle its waste up to 50 percent by 2010 and aims to send zero waste to landfill by 2010 across Heathrow and Gatwick. Reference: Elkington, J. (1997) http://www.britishairways.com/travel/csr-corporate-responsibility/public/en_gb It is can be concluded that BA uses or has an approach to Corporate Social Responsibilities put forward by Elkingtons Triple Bottom Line. Those can be divided into Economic, Social and Environmental. Weather Gate Gourmets employees are part of BAs stakeholder It has been made a case that contractors are not legitimate stakeholders for a client. On the other hand in order to find out whether this is the case; the concept of salience of stakeholders will be used. There are three factors that consider the salience of stakeholder and they are Power, Legitimacy and Urgency. Page: 6 Power: it is the apparent capacity of a stakeholder to influence organizational action. Legitimacy: whether the organization perceives the stakeholders actions as desirable, proper, or appropriate. Urgency: The extent to which stakeholder demand are professed to call for immediate attention. Reference: Mitchell, R.K, Agle, B.R., and Wood, D.J. (1997) Gate Gourmet had been losing  £1.5 million a day due to the new contract put forward by BA which had very tough terms. Because of this Gate Gourmet decided to employ new staff on lower wages. So, on 10 August 2005 when 120 new employees were brought in the company the existing workers decided to go on strike while the trade union representatives went to talk to the management. But after three minutes the management of the Gate Gourmet sacked 700 staff without negotiating with the employees. The very following day BAs baggage handling staff at Heathrow airport went on one day strike grounding 700 flights and more than 100,000 passengers in BAs global network. It was nothing to do with BA but the reason of the strike was because BAs suppliers of in-flight meal Gate Gourmet had sacked 600 of its employee who had relatives in the BAs baggage handling staff. BA termed this walkout technically illegal and refused to pay the strikers wages and workers went back to their duty only after on ly a one day strike. On the other hand this incident brought bad reputation to BAs global operation and also lost cost of more than  £60 million. After a lengthy and controversial talks and negotiations BA decided to revise its supply contract with Gate Gourmet on better terms. Gate Gourmet had been losing  £1.5 million a day due to the tough terms put forward by BA but they could do nothing to make BA revise its terms. It shows that Gate Gourmet have no ability to influence the action of BA.(Power) BA didnt take any interest to the Gate Gourmets case and refused to pay its workers on strike and thought stakeholders actions as undesirable, improper and inappropriate. (legitimacy) Page: 7 BA didnt try to solve its stakeholders (Gate Gourmet) immediately but took lengthy and controversial talks to revise its terms. BA didnt show any urgency to solve its stakeholders problem. (urgency) Reference: WWW.guardian .co.uk Therefore I conclude that BA is not a legitimate stakeholder according to the concept of Salience of stakeholder. The negative outcome Mendelow created a stakeholder analysis chart for mapping stakeholders power over the corporate and the interest the corporate has over his stakeholder. STAKEHOLDER ANALYSIS Low Interest High Minimum effort keep informed A B Keep satisfied key players C D Low Power interest matrix POWER High Mendelow (1991) Chart of Stakeholder Analysis Page: 8 Segment A represents that the stakeholder has low power which means that the stakeholder has less ability to influence organizational goal and the corporate has less interest in the stakeholder. That is why the corporate puts minimum effort to satisfy the stakeholder. Segment B represents that the stakeholder has low power and cannot influence the corporate goal but the corporate has high interest on the stakeholder because the stakeholder in segment B can be important allies in influencing the attitude of more powerful stakeholder through lobbying. Thus the corporate keep informed about its shareholder. Segment C represents that the stakeholder has high power and can influence the corporate goal but the corporate has less interest in the stakeholder. As the stakeholder is powerful the corporate tries to keep the shareholders satisfied. Segment D represent that the stakeholder has high power and can easily influence the goal of the corporate and the chart also shows that the corporate also has high interest on its stakeholder. The stakeholder has high power and the corporate also has high interest in them so they are a key player to the corporate. Reference: Mendelow, A. (1991) in Johnson, G., Scholes, K. and Whittington, R. (2005) Gate Gourmet had been losing  £1.5 million a day due to the new contract put forward by BA which had very tough terms. As Gate Gourmet couldnt make BA revise its term we can say that Gate Gourmet has low power. Because of this Gate Gourmet decided to employ new staff on lower wages and the existing employee of Gate Gourmet went on strike opposing the decision made by the management. The management sacked 700 staff without negotiating but BA remained quiet during this course of event. It shows that BA has low interest in Gate Gourmet and thus had put no effort in getting involved in the Gate Gourmet situation. Page: 9 When 600 employees were sacked by Gate Gourmet the relatives of the sacked employee who were in the BAs baggage handling in the Heathrow went on strike on support of their colleague. Due to this strike 700 flights and more than 100,000 passengers were grounded. This compelled BA to revise its supply contract with Gate Gourmet on better terms. Hence, in this way Gate Gourmet became a key player from minimum effort. Referencecorporatw: www.guardian.co.uk Ethical issues involved in the practice of outsourcing. Problems with Outsourcing: According to Sheffi (2005) companies should never rely on only one contractor and in case of BA, it should have used more than one caterer or the relationship should have been closer so that it could have known more about what the contractor is doing. Some organization, like banks have been disapproved of for poor customer support from outsourced Indian call centers. Also Nike and Gap have been bothered over the sweat shops allegedly operated by some of their suppliers. Outsourcing an activity does not mean it is no longer an organizations problem. And according to Emmelhainz and Adams (1999), there is a shift towards global supply and competition and individual firms appear to be faced with the outlook of an extended chain of responsibility. Once it was perfectly satisfactory to argue that the ethics of an organizations suppliers, or a firm influence on its competitors, was simply not any of its business, this no longer seems to be the case. Hence, corpora tions have to take their ethical responsibilities much more largely; as a result, the supply chain has to be used as a means of expression for ethics management and regulation. Page: 10 Carolls Model (1991) Economic responsibilities: Companies have shareholders who require a reasonable return on their investments, they have employees who want safe and fairly paid jobs, they have customers who insist good quality products at a fair price, etc. This is by definition the motivation why businesses are set up in society and so the first task of business is to be properly functioning economic unit and to stay in business. This first layer of Carrolss model is the basis for all the successive responsibilities, which rest on this solid basis. According to Carroll (1991), the satisfaction of economic responsibilities is thus required of all corporations. From 2000 the airline industries worldwide had been suffering from less number of passenger wanting to fly which was due to 9/11 incident, Sars epidemic and rise in the fuel costs following the war in Iraq. So, BA outsourced its service (in flight meal served by Gate Gourmet) to reduce its cost and to increase its profitability. The ethical issue of outsourcing regarding economical responsibilities is that it helps to give shareholders a reasonable return, its employees a safe and fairly paid job and satisfy the customers needs. Legal responsibilities: Laws are the codification of societys moral views. For example Microsoft has had to face an antitrust case for abusing its monopolistic position. Page: 11 To outsource cheap labour if a company brings illegal immigrants than it is illegal. Every firm has to follow societys moral view. Ethical Responsibility: These responsibilities compel corporations to do what is right, just and fair even when they are not compelled to do so by the legal framework. For example it was legal to dispose of an oil rig in the sea but was it ethical? Gate Gourmet had been losing  £1.5 million a day due to the new contract put forward by BA which had very tough terms. Because of this Gate Gourmet decided to outsource new staff on lower wages. So, on 10 August 2005 120 new employees were brought in the company which made the existing employees insecure. So they went on a strike but they sacked 700 staff without negotiating with them. Outsourcing must not be use only to fulfill the economic responsibilities of a firm but also try to think ethically by not being unfair and unjust to its employees as the Gate Gourmet. Philanthropic Responsibility: The word Philanthropic is derived from the Greek word which means love of the fellow human. According to this proposal in a business context, the mock-up incorporates activities that are within the corporations judgment to improve the quality of life of employees, local communities and ultimately society in general. This feature of CSR addresses a great range of topic, including things such as charitable donations, the building of recreation facilities for employees and their families, support for local schools or subsidizing of art and sports events. According to Carrolls (1991), philanthropic responsibilities are consequently purely preferred of corporations without being estimated or required, making them less important than the other three categories. References: Emmelhainz, M.A and Adams R.J(1999) A. Crane and D.Matten (2007) www.guardian.co.uk Page: 12 By outsourcing its services BA has increased its profitability but it is also involved with many non profitable organizations which helps the society. In this way outsourcing can fulfill firms Philanthropic Responsibility. So I conclude that ethical issues involved in the modern practice of outsourcing are economic responsibilities, legal responsibilities, ethical responsibilities and philanthropic responsibilities.

White-Collar Crime in South Africa Essay -- financial crimes, corruptio

It would be nearly impossible to find a South African who has not been affected by crime in one way or another. â€Å"White-collar crime,† a term first used by Edwin Sutherland in 1939, describes crime that is non-violent, but for the purpose of personal financial gain. This type of crime, including fraud and corruption, is becoming a greater problem in South Africa every year, and it is negatively affecting the country as a whole. Although they are not violent, fraud and corruption cause as much harm as any other types of crime, and a great effort must be made soon to stop them. All over the world, financial crimes are wreaking havoc. People have been scamming others, taking bribes, and doing other greedy things forever. It’s human nature, but in today’s society, it’s unacceptable. In just one fiscal year (2012/2013), the South African government’s Financial Intelligence Centre (FIC) recovered over 1.1 billion rand from the illicit economy. This money came from the proceeds of fraud, money laundering, tax evasion, corruption, and other financial crimes. One billion rand may seem like a lot, and its recovery is a great achievement, but that is only a fraction of what was lost. No one knows how much wasn’t recovered, but it’s safe to guess that it’s in the billions It is not easy to detect fraud, and criminals have been getting away with it for decades. With the birth of the internet, it has become even easier to scam people, communicate with other criminals all over the world, and hide your profits. It wasn’t until 2008 that South Africa created their Financial Intelligence Centre to help combat white-collar crimes. Most financial crime in South Africa is international, so the FIC collaborates with global organizations like the Fin... ...rime. â€Å"Corruption Watch. Defining the real meaning of corruption.† Sunday Times, The (Johannesburg, South Africa), February 3, 2013. Accessed March 2, 2014. http://infoweb.newsbank.com.libdb.belmont-hill.org:2048/iw-search/we/InfoWeb?p_product=AWNB&p_theme=aggregated5&p_action=doc&p_docid=14440CF59A86A640&p_docnum=1&p_queryname=6. â€Å"Countries.† Financial Action Task Force. Accessed February 27, 2014. http://www.fatf-gafi.org/countries/. â€Å"Jordan, South Africa and Tunisia join the movement.† Transparency International. Last modified December 18, 2013. Accessed March 1, 2014. http://www.transparency.org/news/feature/jordan_south_africa_and_tunisia_join_the_movement. â€Å"South Africa Country Profile.† Business Anti-Corruption Portal. Accessed March 1, 2014. http://www.business-anti-corruption.com/country-profiles/sub-saharan-africa/south-africa/general-information.aspx.

The Negro Leagues:History and Baseball Essay -- Baseball History Racis

INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  "Over the decades, African American teams played 445-recorded games against white teams, winning sixty-one percent of them." (Conrads, pg.8) The Negro Leagues were an alternative baseball group for African American baseball player that were denied the right to play with the white baseball payers in the Major League Baseball Association. In 1920, the first African American League was formed, and that paved the way for numerous African American innovation and movements. Fences, and Jackie Robinson: The Biography, raises consciousness about the baseball players that have been overlooked, and the struggle they had to endure simply because of their color. HISTORY OF THE NEGRO LEAGUES   Ã‚  Ã‚  Ã‚  Ã‚  In a more focused sense, the Negro Leagues were an alternative league all in its own. It was primarily established for African Americans so they could play baseball, since they were prohibited from experiencing any type or activity with whites. The reason this league was separate was because of the Jim Crow laws that had been enacted during the early 1900's, but in an opinionated note, I feel that whites simply didn't want to be outdone by their counterparts - African Americans. They basically stated that African Americans could not participate in any activity with whites, whether it is of public or unsocial nature. These laws displayed the mentality of the time, which inevitably filtered into the realm of baseball; at this point, segregation had gone so far as to prohibit any blacks from merely playing baseball with whites. It was not until 1933, when "a former pitcher, Andrew 'Rube' Foster, formed the first black league, called the Negro National League, which c ontained such teams as the St. Louis Stars, Pittsburgh Crawfords, Philadelphia Stars, New York Lincoln Giants, and the Newark Eagles." Then, "in 1937, the Negro American League was formed to rival the opposing Negro National League that consisted of the Memphis Red Sox, Kansas City Monarchs, Cleveland Buckeyes, Detroit Stars, and the Hilldale Daisies." (What Are†¦Leagues: Internet) The two leagues "continued to go strong until the color line was broken in 1947, when the great Jackie Robinson signed with the Brooklyn Dodgers." Because of this, "†¦the Negro National League folded following the 1948 season and the Negro American League [folded]†¦in 1960." (What Are†¦Leagues: Internet) Moreover, just... ...be an economic strength amongst the African American community. It was said, "By the end of World War II, when they were at their peak, the Negro Leagues were a two million dollar empire." (Conrads, pg. 9) In fact, it was "One of the largest black-dominated business in the country." (Conrads, pg. 9) In fact, it opened up new job opportunities for African Americans as the Negro Leagues gained popularity. It not only acquired money from the African American community, but also from the white community as well; white peoples were infatuated with the "show" that the African Americans put on for them - they thought African Americans playing baseball, was much like a sea - lion juggling. CONCLUSION Although there was a strong sense of inequality amongst the entire American society during this time, African American have prove to be aides in the process of making the game of baseball better for ht future, along with the mentality of the average American. "The African American teams were constant reminder that segregation and inequality existed." (Segregation in Baseball: Internet) What would baseball be without the greats such as Jackie Robinson, Willie Mays, or Ken Griffey Jr.?

Atticus As A Model Parent :: essays research papers

In To Kill a Mockingbird, Harper Lee suggests that Atticus is a model parent. Atticus gives guidance to Jem and Scout, and he treats them with fairness and honesty. He tries to bring them up as best he can as a single parent. Atticus is always guiding Jem and Scout with advice so that they will become more compassionate people. Atticus sets a good example for the children when Mr Ewell confronts him. Even though he is provoked and insulted, Atticus simply has a â€Å"peaceful reaction†. This shows the children never to get into fights with people when they are upset about something. Atticus shows children about courage and all the forms it appears in. When Jem is told to read for Ms Dubose and she dies, Atticus explains to Jem about her morphine addiction, and how she died â€Å"free†. This shows Jem that courage isn’t always where you expect to find it, and that if you have some compassion, you see people for who they really are. The most important piece of advice he gives his children is that â€Å"you never really understand a person until you consider things from his point of view†¦ until you climb into his skin and walk around in it.† This is important for the childre n to know, because it helps them to be more caring people, and they use this advice throughout the novel. Atticus treats everyone with fairness. He always hears both sides of the story. He does this after Scout has gotten into a fight with Francis Hancock. After a time Atticus hears Scout’s side of the story and realises that it wasn’t totally Scout’s fault. Scout also tells Uncle Jack that when she and Jem get into fights Atticus stops to hear both sides of the argument before placing the blame, if any. When he is confronted by awkward issues Atticus never tries to hide or cover up the truth. He tells Uncle Jack at Finches landing that when a child asks you something, â€Å"answer him, for goodness sake.† After Atticus is confronted by the mob outside the county jail, he doesn’t try to pretend that they weren’t there to hurt him. He admits that Mr Cunningham might have â€Å"hurt me a little.† When Scout asks Atticus if they are poor, the usual response would be to say no, so as not to scare Scout.